New Promo Video

2018-11-01By Paul.BullerPublicity

First we got our own Ford Transit, and had one of the Beta RazerLift’s installed on it. Then we got it all set up with decals. Then we used that to create a brand new promotional video that wasn’t just me and my smartphone. We hired a professional videographer and a voice actor. Personally, I’m … Read More

So close you can almost smell it

2018-02-08By Paul.BullerNews, Prototype, Publicity

The RazerLift journey has been long and winding, with many unexpected bumps in the road, but I am extremely thrilled to say we are so close to launching the product it hurts. Customers and upfitters have begun ordering Beta prototypes to be tested over the next few months. Once the product has been proven; game … Read More

More positive feedback

2016-04-12By Paul.Bullercrowdfunding, Publicity, Reviews

Lots of people I talk to are very excited about the RazerLift and how it will positively impact their lives. But what’s really nice is when the excitement is captured by some media outlet or industry insider. Two more such sources have offered their assessment of the RazerLift.

Publicity and more market feedback

2016-03-30By Paul.BullerCase Studies, Publicity

So here’s an exciting development; we got in the news! Calgary Herald (and driving.ca) ran an article on the RazerLift. It was in the Herald in the Friday, March 25 edition on page DR2. Or, you can read it at the driving.ca website at the link below.

Proactive market feedback

2016-03-04By Paul.BullerCase Studies, Prototype, Publicity

Most of the people I talk to about the RazerLift have one of two reactions. Many people can intuitively see the benefits, and acknowledge that the RazerLift would make life a lot better, but “it’s not for me.” The other group tends to immediately see the personal benefits and they want to get in line. … Read More